Why Blogs are Important in any Business

Author: MTS


Increase your SEO

Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.

Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.

Of course, whether you actively seek these out or not, blogging regularly about your business, industry, and product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.

Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.

It helps convert that traffic into leads.

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.

Often, these calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials ... basically, any content asset for which someone would be willing to exchange their information.

Reaching new customers

Using a blog as a key element of an online marketing and promotion initiative gives you a chance to reach new customers, and to present a new business face to your existing customers.

The interconnected nature of social media, where a single customer can share an experience with their own network, presents opportunities to reach many more people. Also, the dynamic nature of a blog, which is always being refreshed and updated, helps achieve higher internet search result rankings, which in turn attracts new customers.

Business Blogs

Business blogs are the online sites which have all the content of your website along with forums for discussion. You can have new ideas and products in your business blog. As blogs are very easily accessible, your potential visitor can view your business blog and can interact with you, if he finds it worthwhile. Blogs are the most inexpensive way of promoting your website. You can have your company back link in your business blog. Business blogs are very easy to update. You can easily add and modify the content which can attract search engines

You can link internally to other pages on your website or even your products and services web pages when you talk about them on your blog. If you syndicate your blog, those links will oftentimes appear everywhere your blog post appears. You can then get more links to other pages on your website this way.

Utilize keywords throughout your post.

Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:

Title

1.      Headings and subheadings

2.      Introductory sentence

3.      Concluding paragraph

4.      Anchor text (text you hyperlink to other related pages on your site)

5.      Title tags and meta descriptions

A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.

Gathering feedback, reviews and testimonials

Blogs and reader comments are a key source of information for your business and for other readers and customers.

Reader comments, and particularly customer comments, provide detailed and immediate feedback on your business activities, products and services.

Positive feedback gives confidence to other potential customers, while negative feedback gives you the chance to respond to concerns, defend your product/services or improve your business processes.

Give readers the opportunity to subscribe to your blog.

Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.

Connect People to Your Brand

Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.